The boca Raton
Launching a full transformation
When MSD Capital, Michael Dell’s hotel group, purchased The Boca Raton in 2019, they wanted to completely transform what was viewed as a tired convention hotel into a fresh, iconic destination in South Florida and one of the best luxury resorts in the U.S. LDPR was brought in to promote the complete reimagination to “A New Golden Era” at The Boca Raton, with a $200 million renovation, partnership with Major Food Group by Mario Carbone, renowned architect firm Rockwell Group, new management and marketing teams, and creative concepts to put them back in the spotlight as one of the world’s most preeminent luxury resorts and private clubs.
Results:
Inclusion on coveted lists such as Condé Nast Traveler's 'Hot List,' Travel + Leisure's 'It List,' Hospitality Design's 'Hot List,' and Esquire's 'Best New Hotels’
Print feature stories in Modern Luxury, LUXURY Magazine, Smart Meetings, Atlanta Homes & Lifestyles, Palm Beach and Fort Lauderdale Illustrated, Aventura, Luxe Interiors + Design
Digital feature story placements on Bloomberg, Surface, Travel Weekly, Architectural Digest, Forbes
