As a global luxury hotel brand, Aman is renowned for its uncompromising service, generosity of space and attention to detail in every aspect of design. All eyes were on the long- anticipated August 2, 2022 debut of Aman New York, only the brand’s second urban location following Aman Tokyo in 2014. As a brand that solidified its reputation on its resort properties, the industry was abuzz about this milestone opening.

Following several delays due to Covid and supply-chain challenges, LDPR was left with only a six-week lead time to confirm key press pieces that would launch what was considered the year’s most important hotel opening, With no pre-opening or preview period for long-lead stories, LDPR deployed a strategic and impactful PR and media relations campaign to address the goals to drive awareness to Aman’s second urban destination, garner national and regional coverage, drive bookings and ensure that key Aman unique selling points were included in the stories, The program has garnered over 180 top-tier national and regional stories, generating over 6.3 billion impressions, with an estimated total ad value of $68.2 billion.