Summer season is a difficult time to host media at Chatham Bars Inn as it’s particularly busy for family travelers. Knowing this is a key market for the historic property, LDPR set out to partner with just one A-list brand/ social channel to drive awareness and seed bookings for both winter and spring holidays. The team immediately thought of the Gees– who have an incredible reach across YouTube, Instagram, TikTok and the general digital media space. With a limited budget, LDPR’s goal was to host the family and generate ample UGC, so that The Inn could cross promote and utilize to grow their own digital footprint as well as bookings.