Raffles Boston
Hotel Opening
When it comes to cities with local pride, it doesn't get much stronger than the New England metropolitan hub of Boston. So, when Raffles announced Boston as its flagship location for making its brand debut in the Americas, we knew it would be up to the PR team to keep local feathers from ruffling. Through a highly strategic, thoughtful and bullish media plan that incorporated both high-touch local first exclusives and heavy-hitting national narratives with messaging focused on the neighborhood of Back Bay and what it will impart on the hotel (rather than vice versa), the team was able to achieve stellar results leading to higher-than-average opening occupancy levels, while developing a local fan base that continues to keep the dining outlets bustling to this day.
Results:
Feature stories in top publications including a first in with Condé Nast Traveler and a first look from Travel + Leisure, as well as The Points Guy, Robb Report, Forbes, Luxury Travel Advisor, and more.
Inclusions on coveted media award lists including Travel + Leisure It List, Hemispheres Best New Hotels, and The Points Guy Best Hotels.
A 3-part series of opening feature stories in The Boston Globe, stories in Boston Common, Boston Magazine, Yankee Magazine, The Chronicle, WBZ and more.
Prominent inclusions in impactful media outlets including The New York Times, Bloomberg and Hemispheres.
