Paws Up Montana + Fender connecting two American icons

In August 2024, LDPR partnered with Fender Music Corporation to create in-room guitar experiences at Paws Up Montana – a 37,000-acre luxury guest ranch. Building on the success of Paws Up’s 'Nashtana' concert series, the ranch sought to deepen guests' musical engagement to help them unplug and reconnect with their passions.

LDPR led the charge in ideating the guest experience along with managing outreach and execution between the ranch and Fender. The collaboration outfitted accommodations with premium guitars, including Fender's new Highway Series, along with iPads featuring the Fender Play app for beginners. What began as a guest amenity program has evolved into broader opportunities, connecting the ranch with Fender's musical talent for A-list stays and potential live performances. Guests have also expressed excitement to use their guest purchase link when buying their own Fender guitars following their stay.

Results: 

• Earned a feature essay in AFAR: “Big Sky, Big Sound: How a Deprived Musician Found His Creative Stride on a Montana Ranch” with more media hits on the horizon for 2025

• Gained access to Fender’s roster of A-list musicians to leverage for ranch visits and guitar engagement

• Created an ROI opportunity with both brands through a custom purchase link for guests

• Sparked interest from the brand and resort to install a full-service recording cabin for guests and visiting artists to record original music