TRAVEL portland

The goal was simple: Execute Travel Portland's first-ever major New York media event to create continuous buzz for years to come. The team envisioned the ultimate PDX in NYC, "House Party." They brought together Portland's visionary chefs, bartenders, and ice cream makers to showcase this inspiring city's creativity and unique style. The party was thrown in a triplex home event space that gained notoriety during the first season of MTV's Real World. LDPR's creative design of Portland-branded cans containing goodies provided a glimpse into what was to come at the event.

Results:

• 90+ A-list media attendees including the entire editorial team of Food & Wine, staffers from Condé Nast Traveler, Travel + Leisure, Bon Appétit, and freelancers for the New York Times, Wall Street Journal, etc. 

• The team generated 37 social media posts by top media outlets. 

• 10 feature stories ran on the destination within two months of the event including a destination feature in the Wall Street Journal.