Veuve clicquot at the ocean house

Winter promotions tend to be overdone – from Haute chocolate in igloos to rooftop yurts. So, how does a 5-star hotel in a summer beach town attract business in the dead of winter? Ocean House in Watch Hill, RI, tapped into the creative mind of its Swiss hotelier to step out of the box – or out of the hotel. The Fondue Express was dreamed up as a vintage ski gondola that was transformed into a pop-up restaurant featuring one table and a Swiss Alps-themed menu with pairings of Veuve Clicquot. Available for the month of December, LDPR had to generate digital buzz and launch a social media campaign that would drum up Instagram envy and drive business. Ocean House set out to unveil the most petite eatery in the smallest state... and make a big impact.

Results:

• The Fondue Express was a phenomenon that sold out within 2 weeks of its debut. It was ultimately extended through March due to popular demand. Travelers clamored to get a reservation.

• Campaign resulted in 98% capacity for lunch + dinners for 3 months.

• Jan / Feb 2019 room booking revenue increased 7% over Jan/Feb 

• Within 2 weeks: 34+ social media posts, and 8.4+ million social impressions. Overall, 110+ social media posts, including UGC, and 6 dedicated posts on Veuve Clicquot’s Instagram. 130+ million impressions from media coverage.

• 2.5 min segment on ABC Boston’s The Chronicle (2nd highest ratings for station). 8.3+ million viewers/ Digital audience of 11.8 million. 

• Editorial: Food & Wine, Travel + Leisure, Forbes, Elite Daily, Business Insider, MSN, Boston.com, Departures, JustLuxe, digital segment on WPIX 11 TV NY

• Raised $$ for Ocean House Fund for Charitable Giving

• The VC team was thrilled, and joined forces on a Fondue Express Village in winter season