Coo Cam

In 2021, our goal was: “How can we make Scotland the first place Americans want to travel once borders reopen?”  Let’s find some natural ambassadors for Scotland – their beloved Highland Coos…  LDPR, VisitScotland and GoPro developed the COO CAM, a series of photo and video content facilitated by shipping GoPro setups to various rural farms across Scotland, whose farmers would capture the scenic landscapes amidst the cows noshing, nudging and frolicking. What better inspiration for travelers than watching the scenic Scottish countryside in real time?

Results:

• The Coo Cam went viral, with feature placements on Travel + Leisure, Lonely Planet, Matador and 18 regional newspaper syndications, as well as the Good News Movement, and Buzzfeed’s Bring Me Instagram channel – the ultimate site for wanderlusters.

• The series garnered nearly 100 million traditional media impressions, in addition to more than 45K views on VisitScotland’s YouTube channel and 139K video views on VisitScotland’s Instagram channel