Tahiti Tourisme

In a tumultuous two years for travel, LDPR strategized on how to raise awareness for French Polynesia and its culture when “travel now” messaging was off the table. They did this by developing stories and profiles of Tahitian personalities. Positioning the destination as easily accessible from the West Coast, LDPR targeted A-list publications to tell the destination’s story through the lens of locals. From a Polynesian tattoo artist to a street food chef, the founder of a local coral reef conservation program, and a cultural heritage ambassador. In addition to prestigious travel publications, LDPR researched and uncovered new digital opportunities to focus on all the positive happenings in the destination and promote authentic “feel good” stories.

Results: 

• Generated 200+ media placements in print, digital, social media and TV broadcast 

• 1.3+ billion media impression with an ad value of $14+ million

• 9-page cover story in Travel + Leisure print, highlighting Tahitian personalities

• Personality profiles in The New York Times Cooking, Smithsonian Magazine, BBC Travel, National Geographic, The Washington Post, Forbes, Oh The People You Meet Instagram series and more

• Re-opening feature coverage in CNN Travel, Robb Report, Travel + Leisure, Uproxx, Condé Nast Traveler, Fodor’s Travel, Departures, AFAR, and more

• Placements on huge web traffic driving websites such as CNN Travel, The New York Times, Forbes, Business Insider, MSN, etc.

• Results were such that the demand for the destination was unlike anything it had seen before. Upon reopening borders, lodging across the destination held consistently high occupancy numbers unusual for what is typically considered to be the low season.