INFLUENCER COLLABORATION: THE LAUNCH OF THE ‘ILIKAI VILLAS AT ANDAZ MAUI
To amplify buzz and help drive bookings for the opening of the ‘Ilikai Villas at Andaz Maui, LDPR was tasked to secure four influencer partners to showcase the new villas and draw awareness to the resort.
LDPR invited a list of curated influencers including Aggie Lal (@Aggie, 806K followers), Jacob Riglin (@Jacob, 1M followers), Holly Barker (@HollyBarkerOfficial, 1M followers) and Michael Moretti (@Moretti, 71.9K followers), who specialized in content photography and had a large influence in the luxury travel space, and hosted them throughout the summer season for continued buzz.
With over 17 permanent feed posts, 200+ Instagram stories, and new assets to leverage for social media and marketing purposes, the campaign achieved:
Over 2.5 million impressions
154,272 engagements