Launching the aruba awaits campaign with hilton aruba caribbean resort & Casino
After a year of uncertainty for the travel industry, Hilton Aruba sought to reignite the spark to visit their “One Happy Island,” and tasked LDPR with the goal to inspire wanderlust through the eyes of others.
Through a combination of organic social media strategies and partnerships with influencers @TheMomTrotter, @JennaSilver, @GlitzGlaMom, @ChashingShwetha, @Jasmine.elias, @TiffPenguin, @JonathanBasiago, @TheFiveFootTraveler and @TheNextTrip, LDPR crafted the “Aruba Awaits” campaign that drove:
12,808,980 organic social media impressions across channels (83.1% increase YOY)
Increase in bookings by 304% YOY
1,169,431 social media impressions through influencer collaborations (5,183% increase YOY)
539,725 engagements (87.3% increase YOY)
14,513 link clicks to the website (7.7% increase YOY)
11,289 new followers across Instagram, Facebook and Twitter (33.1% increase YOY)
11 targeted influencer partnerships (1,000% increase YOY)
30 posts, 275 IG stories, 65 stock photos from influencer collaborations to leverage on Hilton Aruba’s social media channels