Creating community: Andaz Maui Social media supporT

During COVID-19, LDPR was tasked to assist with day-to-day posting and content strategy for Andaz Maui at Wailea Resort, to keep the conversation around the hotel alive.

Throughout the 3-month project:

  • The resort’s social media channels saw an increase of 269% in total engagement compared to the months prior

  • Achieved an average engagement rate of 5% on Instagram and 4% on Facebook

  • Instagram saw in increase in overall impressions by 54.3% compared to the months prior

  • Secured over 1,023 new followers on Instagram and 794 new followers on Facebook