In more than 15 years that she has been with LDPR, Sara has mastered the art of public relations. She is an unwavering PR force, and a keen media strategist who uses a big picture approach to develop innovative, dynamic programs that propel her clients into the spotlight. Sara works with her clients to pinpoint business goals and positioning needs, before unleashing multi-platform strategies that incorporate storytelling, traditional media exposure, social media buzz, activations/ events, and partnerships with like-minded lifestyle brands.
How has LDPR helped shape your career goals?
“The training. This agency is a tight-knit team of real professionals and I can’t imagine a better place to work and to fine-tune both my PR and managerial skills. Since I have worked my way up the ranks, gaining insights and new skills at each level, I can relate to all members of my team, and have the right perspective to coach them.”
Any advice for aspiring PR professionals?
“Be a sponge. Everyone who you meet along the way in your career will offer different insights and ideas. Only by seeing PR from a 360-degree perspective can you master the art of the unexpected.”
Worst travel experience?
“Tripping over a rock amid the ruins in Merida, Spain. I spent the next few hours in the ER and the rest of the trip in a wheelchair.”