Dedication. Collaboration. Innovation.

VISITSCOTLAND

The immediate impact of an online partnership
What

The fact that LDPR has represented VisitScotland (the Scottish tourist board) for over 12 years tells you everything you need to know about the agency’s effectiveness and its ability to continuously “come up new.” This was put into action for Scotland Week, the celebration of all things Scottish that grips New York every spring.

How

LDPR wanted to double down on media coverage with some immediate, deep-message, frequent exposure so the firm negotiated an exclusive partnership with one of the country’s biggest call-to-action online brands, TheDailyMeal.com.

Result

The hugely popular site ran 10+ features (including video content) covering a broad range of Scottish themes and proved so successful that it was reprised the following fall. Promoted on The Daily Meal homepage and shared/supported on The Daily Meal’s social channels, the content reached 13.9 million unique monthly visitors.