LDPR started working with the Ocean House in Watch Hill, Rhode Island in 2011, a year after it re-opened following a $140 million rebuild and restoration. Getting coverage for a new property is easy. But it takes real skill to build on that foundation in the years after the opening.
LDPR had to get creative with laser-focused pitching and tapping into our curated list of top media with customized pitches and outreach. We literally dissected the elements that make up this unique resort and became storytellers.
In the first year, LDPR secured more than 175 highly targeted placements and, since then, the momentum has continued to build. 2014 was the most successful year to date (most coverage) with hundreds of needle-moving placements including a six-page cover story in Condé Nast Traveler, Travel + Leisure, Robb Report and the Boston Globe.