In November 2017, LDPR was charged with spearheading the re-launch of The Cove, Paradise Island, the luxury enclave at Atlantis. Through a series of design collaborations (Lulu DK), restaurants (Fish by José Andres and celebrity-loved Sip Sip) and guest experiences paying homage to The Bahamas, the agency devised a comprehensive strategy to create a star-studded private weekend event, where VIP celebrity and media guests were the first to experience the breathtaking transformation.
Master Chef José Andres hosted a beachside dinner for 250, followed by an exclusive oceanfront performance from Fergie. Celebrity guests including Drew Barrymore, Liev Schreiber, Brooke Shields, and Karolina Kurkova partied the weekend away along with key editors.
- TOTAL REACH: 283 MILLION +
- 14 VIP Media Attendees: Entertainment Tonight, Page Six, Billboard, The New York Observer, Vogue, W
- A star-studded list of celebrity attendees.
- A robust collection of coverage from W magazine, Billboard, People, The Coveteur, Us Weekly, The Daily + more