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PARK HYATT ST. KITTS

Introducing an established hotel brand to a new region

Park Hyatt announced the 2017 opening of its first-ever luxury resort in the Caribbean on the unchartered island of St. Kitts, and expectations (and speculation!) were high. There were immediate challenges including three resort opening date delays, and the worst hurricane season for decades however LDPR rose to the challenge to drive media buzz and ultimately resort sales.

Results
  • 426M impressions pre-opening in Travel, F&B, Bridal, Spa, Meetings/ Incentives press, including The New York Times, The Wall Street Journal, AFAR, American Spa, Meetings & Conventions, Bridal Guide, Luxury Travel Advisor, Robb Report, Food & Wine and Brides
  • 654M post-opening media impressions within the first six months in Elite Traveler, Travel + Leisure’s “IT LIST”, Bloomberg Businessweek, CNN and Condé Nast Traveler