Upon marking its 6th Experience Wellness Media Event, Organic Spa Magazine’s goal was to elevate the event beyond the niche wellness sector to go bigger and bolder. LDPR was tasked with revamping the concept, infusing it with a fresh focus to attract top tier media attendees across travel, lifestyle, luxury and consumer disciplines. The agency hosted the event at The Pierre, A Taj Hotel, New York, redefining its premise to feature the latest from top brands in beauty, travel, fashion and wellness. Media had the opportunity to engage with leading wellness companies through interactive activations and “Wellness Around the Globe” Symposium panel sessions. In between panels, guests were stretched, re-energized and refreshed thanks to Celebrity Fitness Expert Denise Austin’s lively demonstrations which corresponded with a social media giveaway using a designated hashtag to create social buzz for the brand.
120+ media attended including Harper’s BAZAAR, NBC, CBS, Travel + Leisure, Conde Nast Traveler, Tory Burch’s Tory Daily, Robb Report, Vogue, Allure, and Forbes. The event generated over 1m social media impressions. In addition, LDPR secured journalists from The Wall Street Journal and NBC to participate in the “Wellness Around the Globe” panels.