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OCEAN HOUSE & VEUVE CLICQUOT

Power of partnership: How to combine two strong luxury brands

To build buzz for Ocean House’s Secret Garden, a new Veuve Clicquot-inspired outdoor cocktail & light bites venue for the Summer 2017 season, LDPR coordinated a VIP-Influencer preview. Local influencers (Kiel James Patrick, Sarah Vickers Patrick & Jessica Kirby) and regional (Jean Wang and Wendy Nguyen) experienced the space ahead of its Memorial Day Weekend launch. The trip garnered over 8.6 million Instagram impressions.

Results
  • Digital coverage exceeded 38 million uvm including Departures, Town & Country, Robb Report, DuJour and Hudson MOD online
  • A print feature in the April issues of Modern Luxury media, reaching a combined affluent readership of 300,000+
  • Hosted an Influencer press trip, garnering social media buzz ahead of the Summer 2017 season reaching a combined audience of 2.5+ million followers