LILLY PULITZER + WATCH HILL INN

In an effort to elevate awareness and go beyond the traditional media efforts for Watch Hill Inn in Rhode Island, LDPR sought to find a like-minded partner that would help position the Inn amongst the target audience. Lilly Pulitzer was the perfect fit for the partnership and the collaboration came at the perfect time as the brand was seeking a new location for a regional store. As part of a multi-faceted program, the team unveiled:

  • A Lilly Pulitzer-inspired Suite
  • Beach cabanas outfitted in Lilly Pulitzer
  • Complimentary limited-edition Martone bikes for guest use
  • A new Lilly store on Bay Street
Results
  • Secured print & digital coverage in key regional markets that would drive awareness including Manhattan, Boston, Atlanta, Washington DC and Miami, reaching more than 450,000 affluent readers and a digital audience of 31 million+ (Modern Luxury media magazines, Town & Country & Departures online)
  • Hosted an Influencer press trip, garnering social media buzz ahead of the Summer 2017 season reaching a combined audience of 100,000+ followers
  • The Lilly Pulitzer suite saw an increase in revenue and bookings
  • Cabana revenues increased by 10% in the 2017 season