BRIGGS & RILEY

The launch of #mypursuitcase

Briggs & Riley, an innovative, premium luggage brand, wanted to appeal to the next gen traveler. As such, LDPR established a compelling content strategy and influencer marketing campaign to engage a global audience, tap into priority markets, define a social voice and aesthetic, and create unique, interesting content true to the Briggs & Riley brand that would be relevant for the modern business traveler — from a photographer to a musician.

Results
  • Partnered with 15+ influencers, including a country pop artist, an actor, a photographer, among others to launch #mypursuitcase for the modern business traveler
  • Tapped into new audiences to generate awareness and direct ROI
  • Increased YOY audience across Instagram, Facebook + Twitter by nearly 25,000 fans / 150%+ increase