Aman, the 27-property collection of exclusive retreats, was preparing to open its first city resort, the Aman Tokyo. LDPR only had two months before the Dec. 2014 opening to ignite interest and build up enough buzz to propel the hotel through its critical early years.
LDPR leveraged Aman’s remarkable brand equity, launching an aggressive campaign that balanced outreach, visits and social media activity to grab and sustain the attention in all market niches.
These strategies sparked an extraordinary buzz that is still building. In just two months, LDPR secured 80 placements that communicated Aman’s brand pillars – tranquility, seclusion and impeccable service – in such prestigious outlets as WSJ., The New York Times, Departures, Architectural Digest and Forbes.