Social & Digital Media

Residence Inn by Marriott

• 13th July 2012
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An established leader in the business travel/extended stay category, Residence Inn also wanted to be perceived as a great family-friendly hotel choice (particularly during the summer and school break periods). Mother’s Day offered perfect opportunities. Read more →

Trump SoHo New York

• 7th June 2012
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Once a hotel is open, how can it stay front-of-mind, especially if it’s in the middle of fashion-fickle New York? This was the challenge for Trump SoHo in January 2011. The 388-room hotel had opened a year earlier and now was determined to build an even bigger profile, despite strong competition from a new competitor, the Mondrian SoHo. Trump SoHo was specifically interested in tapping into online media and the social media community to reach discerning US travelers and savvy New Yorkers. To achieve these objectives, Trump SoHo hired LDPR. Read more →

Tourisme Montréal

• 7th June 2012
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After nearly two decades of promoting itself as a gay-friendly destination, Montréal wanted to refresh its appeal for a younger, twenty-something LGBT market. So it launched the “Queer of the Year” contest in 2010, celebrating diversity with an open call to find the brightest stars under the rainbow. LDPR was charged with launching the initiative and then keeping the momentum going throughout the following year. Read more →