Launches & Openings

Abercrombie & Kent

• 13th July 2012
• Comments Off

Abercrombie & Kent, a leading provider of luxury experiences in exotic destinations, has long focused on Antarctica. It’s one of the company’s most popular, albeit most expensive destinations, with itineraries ranging from $10,000-$20,000 per person. So it was with great enthusiasm that A&K announced that, starting in December 2010, it would be offering trips to Antarctica aboard the new eco-friendly ship, the M.V. Le Boreal. Since the Le Boreal was this big investment, it was critical for all cabins to be filled. Read more →

Atlantis, Paradise Island

• 7th June 2012
• Comments Off

Atlantis, Paradise Island, was preparing to launch its new $11 million state-of-the-art teen club, CRUSH, in January 2011. Seeing the opportunity, LDPR delivered the news to a) the general travel and lifestyle publications b) teen media with a direct line to the 50,000 teenagers expected to visit the new club in 2011. LDPR also used the opening of CRUSH to effectively position Atlantis as a pioneer in teen and family travel. Read more →