Destination Awareness

VisitScotland

• 13th July 2012
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When most travelers think of Scottish food, it’s antiquated images of haggis, neeps and tatties that first come to mind. In order to combat this outdated reputation and appeal to a new generation of traveling gourmands, the tourist board themed 2010/2011 as the “Year of Food and Drink,” aiming to change the perception of Scotland’s culinary landscape. Having a limited marketing budget, VisitScotland relied heavily on LDPR for this repositioning. Read more →

Tourisme Montréal

• 7th June 2012
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After nearly two decades of promoting itself as a gay-friendly destination, Montréal wanted to refresh its appeal for a younger, twenty-something LGBT market. So it launched the “Queer of the Year” contest in 2010, celebrating diversity with an open call to find the brightest stars under the rainbow. LDPR was charged with launching the initiative and then keeping the momentum going throughout the following year. Read more →