Laura Davidson Public Relations (LDPR), one of today’s leading travel and lifestyle PR firms, is spreading its wings, simultaneously opening new regional offices and expanding in the lifestyle PR space.
“To be effective, today’s PR agencies must tighten their market focus and broaden their message,” explains company president, Laura Davidson. “On the one hand they must segment the marketplace into ever more defined audiences, including geographic ones. On the other, they must engage those audiences not just through a single interest, like high-end travel, but through a range of complimentary ones, such as high-end travel, luggage, fashion, furniture, art, and food. LDPR’s expansion is a reflection of that shift.”
Headquartered in New York City since its foundation in 1991, LDPR launched its Chicago office last year and, encouraged by its instant success, recently opened satellite locations in Los Angeles and San Francisco. These new offices give LDPR’s clients deeper access to these market’s media, influencers and customers. Ashley MontBlanc Day (Chicago), Calee Brean (Los Angeles) and Kelly Hatfield (San Francisco) and their teams liaise closely with the growing New York City office team, creating client synergies, sharing ideas and contacts.
As it expands geographically, LDPR is also extending its focus in the lifestyle space with clients that complement LDPR’s travel roots. Briggs & Riley is an innovative luggage brand dedicated to performance and style. Serena & Lily, the inspirational home décor brand, opened their first Design Shop in Chicago on June 8th. Tidal New York is a high-quality flip-flop brand with a state-of-the-art creation process. “These three brands dovetail perfectly with our travel clients,” continues Davidson. “There is an organic overlap while opening up an exciting new world of strategic alliances.”
For over 20 years LDPR has guided some of the world’s most prestigious travel brands through an evolving media landscape with creativity, professionalism and enthusiasm. It is a highly driven and innovative travel and lifestyle public relations agency and builds strategies around media relations and events to strategic partnerships and social media initiatives. In addition to the in-house social media team, LDPR partners with Thin Pig Media as the digital agency arm. Their unique culture is defined by a collaborative and strategic approach to working with clients, media and staff, leading to a strong partnership with measurable results.
Today LDPR’s roster of international clients includes VisitScotland, Sydney/Destination New South Wales (Australia), Abercrombie & Kent, Park Hyatt St. Kitts, Curtain Bluff (Antigua), AMAN and Azores Getaways. U.S. clients include Travel Portland (Oregon), The Allison Inn & Spa, Willamette Valley (Oregon), The Resort at Paws Up (Montana), Las Alcobas (Napa Valley), The Ocean House, Watch Hill (Rhode Island), Grande Lakes Orlando and The Dominick Hotel in Soho, NYC.