LDPR is thrilled to announce our newest client, Family Traveller U.S., whose website FamilyTraveller.com launched September 25, 2017 with a print magazine to follow, debuting in January 2018. Founded in the U.K., Family Traveller is the global voice of authority on family travel, providing inspiration, practical advice, and planning tools — all with the aim of helping families go further. Family Traveller is a trusted, one-stop travel-planning resource that features immersive storytelling and actionable editorial encouraging readers to explore the world with their families. In addition to global destinations, hotels, resorts, cruise lines, airlines, and amusement parks, the brand covers fashion, beauty, lifestyle, and more.
The outlet’s editorial team includes Lissa Poirot, Editor in Chief, overseeing the website, social media and newsletters, and Laura Begley Bloom, Chief Content Officer, overseeing the print magazine and brand strategy. Poirot is the former Editor-in-Chief of Family Vacation Critic, a TripAdvisor brand, while Begley Bloom is the former Editor-in-Chief of Yahoo Travel and Deputy Editor of Travel + Leisure. Also supporting the venture is the Family Travel Association, a B2B coalition of leading family travel suppliers, media, and travel agents founded by former National Geographic executive Rainer Jenss.
Andrew Dent, founder and CEO of parent company Ardent Media Ltd said, “I am excited to be launching in the United States. We are bringing together a powerhouse of U.S. industry leaders to create a website and magazine that appeals to a new generation of travelers who are interested in introducing their kids to the world.”
Family travel is a $500+ billion market globally, with $200 billion in the U.S. alone. This represents up to 30% of the entire travel industry. MMGY’s recent Portrait of American Travelers survey reports that families are expected to take more vacations and spend more money than any other travelers in the next 12 months. Other trends driving the growth of family travel include multigenerational, single parent, and experiential travel.