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LDPR Session: The Balancing Act of Time Management

“Time is precious. The choice of how you use each moment is important,” explains LDPR’s Chief Operating Officer, Stephanie Towers.

In the fast-paced, dynamic world of PR, being prepared for the unexpected is the day-to-day. Being proactive instead of reactive is all about developing a customized time management system that keeps work loads (and sanities) afloat, and stays three steps in front of colleagues and clients. Fortunately at LDPR we have an amazing resource in Stephanie Towers, LDPR’s Chief Operating Office & agency organizational expert, for life-changing time management tips.

Monday Motivation: You have the same amount of hours in a day as Beyonce.

Calendar everything you can.

“I am obsessed with my calendar. Meetings, project work, commuting time and weekly planning time are all scheduled. I even include date night, meditation and exercise if I want to make those happen each week. Even if you don’t have the details yet – hold the time on your calendar so you can be as prepared as possible.”

Keep checklists for anything that you do repeatedly.

“Getting the details out of your head and onto paper frees up your brain space. It also allows you to learn from mistakes – all you have to do is keep updating your checklists until they work perfectly each time.”

Tracking what other people owe you. 

“I use a checklist on Gmail in order to monitor what is due to me from others each day. That way I’m never slowed down by a missed deadline.”

Proactively schedule follow-up time after meetings. 

“I think one of the biggest pitfalls is after attending a conference or a meeting, letting the action items and ideas sit on a list somewhere. Schedule follow-up time soon after the event to calendar the action items and share big ideas, so you can stay true to your deadlines and commitments.”

Process emails one time.

“If you receive an email that requires a lengthy response and you can’t respond in the moment, schedule time in your calendar to reply later and file the email as opposed to letting it sit in your inbox, getting lost in the shuffle.”

Reading recommendations: 7 Habits of Highly Effective People by Stephen Covey and Getting Things Done by David Allen are a great place to start.

Everyone has those moments where their schedule feels overwhelming, but that’s where your supportive team comes into play…and Stephanie’s final piece of advice, “It’s really important to give yourself some space for creative thought. Time to step back and look at the big picture to see if you are pushing the envelope and working towards your personal and professional goals.”


Stephanie has been with LDPR for more than 10 years and truly does it all. Not only has she mastered her time management skills at the office with 20 other staffers to support, she is the supermom of two beautiful twins.



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